Business communication covers topics such as marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communications, community participation, the voice of reputation management, interpersonal communication, employee interactions, and event management. communication and technical communication.

Business communication involves a continuous flow of information. Feedback is an integral part of business communication. Organizations today are very large and have many members. An organization has several levels of hierarchy. Organization and management of work. Here, communication plays a very important role in the process of managing people in an organization. You can get immediate feedback and avoid misunderstandings if possible. The organization must have effective communication between superiors and subordinates. , between the organization and society as a whole (for example, between management and trade unions). This is essential to the success and growth of the organization. There should be no communication gap in any organization.

Business communication is purposeful. Company rules, regulations and policies must be communicated to everyone inside and outside the organization. Business communication is governed by certain rules and regulations. Previously, business communication was limited to paperwork, phone calls, but now, with the advent of technology, we have cell phones, video conferencing, e-mail, satellite communications to support business communication. Effective business communication helps build an organization's reputation.

Media channels for business communication:

Business communication focuses mainly on meeting the requirements/goals and, in the case of a public company or organization, increasing dividends of shareholders

Business communication is not a rare topic as its included in the coursework of Undergraduate and Master's degree programs in almost every college and university.
Categories of business communication

Customer/public relations

Brand Management

Methods of business communication

Web-based communication;
Video conferencing: allows people in different locations to hold interactive meetings. To develop confidence, you may practice video calling on apps like skype or omegle;
Reports: important in documenting the activities of any department;
Presentation: A common method of communication in all types of organizations, often using audiovisual material such as a copy of a report or document prepared in Microsoft PowerPoint or Adobe Flash;
Phone meetings: allow you to talk over a long distance;
Forum Boards - Allow people to talk instantly. Place information in one centralized place; Personal meetings: personal and subject to written confirmation;
Suggestion box: Primarily for upstream communication as some people may hesitate to contact management directly, so they can make a proposal by writing a proposal and placing it in the proposal box.
Letters; Memorandum: letters to members of a company or organization;

Directional business communication

Bottom-up communication
Communication within the business, that is passed up through the business hierarchy from the bottom up.
Top-Down Communication: Communication within a company travels from top to bottom through the business hierarchy, with information flowing from one level to another on a “need to know” basis through the bottom-up business hierarchy. Horizontal communication. When communicating with people at the same level of the business hierarchy as you, very little information moves up or down the chain of command.


Founded by Shankar in 1936 as the Association for Business Communications (ABC), originally known as the Association for Educators of Business Writing, it is "an international and interdisciplinary organization committed to advancing research, education and communication practice in business." Society (PCS) is designed to understand and facilitate effective communication in technical, scientific, and other areas, including the business environment. PCS Academic Journal is one of the leading European media magazines. The magazine's readership includes engineers, writers, information designers, managers and other academics, educators, and professionals who share a common interest in the effective exchange of business and technical information.
The Society for Technical Communication is a professional association dedicated to the advancement of the theory and practice of technical communication. With membership of more than 6,000 technical communicators in uk chat, it's the largest organization of its type globally.
The International Business Communication Standards are practical proposals for the conceptual and visual design of comprehensible reports and presentations.


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