7 principles of successful application optimization for ASO search engines
Search engine optimization ASO is an essential part of modern marketing. Every month their number increases at a crazy pace. Users are more willing to download applications instead of visiting web pages. The importance of reputation management in popularizing applications has grown significantly due to enormous competition.
Over the seven years of the App Store (Apple), users have downloaded a total of more than 100 billion applications. Last year alone, they spent about $ 15 billion on this (Apple’s share was $ 4.5 billion). It is noticeable that the market for mobile applications is growing at an incredible rate.
Obviously, along with the growth of demand, supply is growing. Android Google Play has more than 1.5 million applications, the Apple App Store - 1.4 million. At the same time, competition is becoming tougher. How to stand out and hook the target user?
7% of European Consumer Technographics Consumer Technology Survey survey respondents said they found new apps on their blogs. The same percentage is looking for information about them in newspapers or magazines. 63% of iOS users and 58% of Android platform users said that they find applications directly in the store. To this number of people, we can add a few percent of consumers using regular search engines for applications.
How to achieve successful search engine optimization of mobile applications (English app store optimization, ASO) and correctly position them in horizontal search engines and store search engines? Seven principles of application optimization will help to cope with this difficult task.
MobileDevHQ studies have confirmed that if the name of the application has a keyword, it can count on top positions (10.3%). Of course, not only keywords are important for ASO, but also a qualitative description.
Just as in the case of "normal" SEO, you should not re-optimize the application. With mobile optimization, all marketing activities must be consistent.
Ankit Jane, Google Play Search Manager, says people search for the most common apps within a category or navigation. Thus, part of the search is persistent phrases (for example, “play soccer” or “reminder app”), and part is specific or similar names (for example, “Angry Birds” or “Endomondo”).
2. Facilitate Google indexing
The Google search engine, which is part of the same company as Android and the Google Play app store, has already realized all the potential features of content not indexed by their robots. Developers were provided with ways to facilitate the work, thanks to which they were able to place specific application content in a horizontal search system.
Some have even called the opportunity “a new era for SEO.” No matter how it sounds, since Google takes such significant steps, then this is really important.
Apptamin app promotion experts advise:
• do not use words;
• do not add stamping gloss;
• keep to simplicity, paying attention to details;
• add borders, because it is not known exactly where the logo can be used.
At the same time, designer Michael Flarap argues that it is very important that the icon is "entertaining."
High-quality translation of the description? This is an essential element for successful search engine optimization of mobile applications. Of course, many users have a good command of English, but each of them is very attached to their native language. Therefore, if the application is planned to go to foreign markets, translating the description into a pair of popular foreign languages is a necessary minimum that must be met.
According to statistics, almost 73% of consumers are more willing to buy a product if they find information about it in their native language.
Screenshots and videos from the application, added to the description, must be of the highest quality. They indicate the content of the application, allowing you to add an approximate idea of it.
6. Reviews and ratings
Reviews and ratings are very important for ASO, but not always can be influenced. However, you can make satisfied users leave their opinions. A request to the user at an appropriately selected time will give a better result than constant notifications requesting “five stars”.
7. Number of downloads
Another important indicator that is difficult to influence. However, for example, Google Play pays more attention to the content of applications, rather than the number of downloads.
In any case, there is no universal advice - it is best to involve social media in cooperation and, with their help, emphasize application download statistics.
Search engine optimization ASO is an essential part of modern email marketing. Every month their number increases at a crazy pace. Users are more willing to download applications instead of visiting web pages.